November 25, 2011
Your author attended a policy event in the European Parliament this week. This one stood out for me for some of the wrong reasons.
Firstly, I understand that many events of this nature need a sponsor and that said sponsor is hoping to have their policy issue debated and get their point across. Roger that.
But if they don’t actually have very much to say, why do they say so much???
This event was possibly the worst example I have ever attended in Brussels. For reasons of obvious diplomacy, I shall refrain from naming any names.
Let’s just say that our sponsor managed to blame the stalling of growth in Europe on “the economy“. Really? Such insight…
When I joked after the event that they “must have struggled to think that up on their own”, I was put in my place. Their organisation had hired one of the largest management consulting firms in the world to produce the report that drew that conclusion. Clearly money well spent!
The mind of this blogger boggles…
This leads me to reinforce my earlier question. If you have nothing to say, but it it your event so have to say something, why say so much?
In an environment like the Brussels bubble where there are smart, educated people everywhere, speakers should take the hint when everyone starts looking at their telephones, reading the event brochures and striking up conversations. At that point, the room is lost and your message will not be heard, no matter how long it takes to explain it.
But still they continue!!
The next time you have to speak at an event, keep it brief. If it is insightful, everyone will think that you are holding back and have simplified your message so that fools like us can understand the basics. We are grateful to you for tolerating the presence of our lesser minds.
If you are not going to be insightful, say even less and defer to your “much more experienced colleagues on the panel”. Their ego’s will love it and everyone will appreciate your honesty.financialguy